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The Merchant General Store


216 Main Street Black River Falls Wisconsin 54615

Phone: 715-284-5700

Other information:


We're easy to find - Just off I-94. Take Exit 115 and follow Hwy 12/27 South or Exit 116 and follow Hwy 54 West 1 mile either Exit, it will lead you to Downtown Black River Falls and Main Street. Look for us on Main Street in the 3rd block of Downtown on the left just before you go up the hill. 

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