Read All About It

    • Beemans, Black Jack & Clove Gums are here!   We were chosen as 1 of the 10 most charming Gener…

      Read More

You are here:

Beemans, Black Jack & Clove Gums are here!


We were chosen as 1 of the 10 most charming General Stores in Wisconsin.

We were also featured as one of Wisconsin's most interesting retailer on the Wisconsin Travel Best Bets site. Check the article by clicking on this link: Wisconsin Travel Best Bets-Wisconsin's Most Interesting Retailers


The Original Candy Raisins are back! Check it out and place orders here:


We now sell award-winning Blue Collar Gourmet Jams made just here in Wisconsin! Check it out by clicking this link:


We are now on Pinterest! Visit and follow our Pinterest page as we will post some of our favorites from time to time. Our Pinterest page is at Visit us & join us on Facebook at This is where you can keep up with our latest news and happenings. Also follow follow us on Twitter at

We have expanded adding over 600 square feet more retail space in our lower level of the store. We have added a new "Toy Annex Area" that will offer more classic toys and children's items as we are bursting at the seams in our regular toy area. Also will expand in more seasonal & home decor along with more antiques & collectibles.


October 6, 2011 marks the 100th year anniversary of a devastating flood that destroyed a major part of the downtown business district. Here is a link to our collection of the 1911 flood photos in an album on our facebook page - Click here to see 1911 flood photos.


Welcome to our online site.  Take a look around and let us know what you think. Here we will add news updates. We will be adding additional content from time to time, so please check back often. We want to give you the journey into the general store of yesteryear.

Looking for hard-to-find merchandise or wonder if something is still made? Check out our "Shop Online" page to see over 1200 of our most popular items. There are some items in our store that are one-of-a-kind and limited in quantity and for that reason we will not list online. If you don't see it in our online store, we may have it. Please feel free to contact us with any questions or suggestions. We would be happy to assist you. Click here to contact us. You may also contact us by clicking on the "Contact Us" page.

Have a suggestion for a product? We are always open to look into new products to add to our store. We especially are always looking for unique hand crafted and Amercian made items. Please contact us with suggestions or ideas.

Product Search

Shopping Cart

Cart empty

Follow Us

Facebook Twitter Google RSS

main st

...the Merchant General Store is located in an historic 1912 store building. The store building was built in 1912 by Edward Locken for his shoe store, which was the Locken Shoe Store.


..follow us on FACEBOOK or TWIITER and keep up with what is happening at the store.


...check out our online store to see over 1200 of our most popular items and if you find something you like you can purchase it in our online store.